They’re here! After months of waiting, Paris’ summer sales are finally about to begin: on June 22, thousands of shoppers will go on the hunt for the best bargain they can find. If you’re planning to go, don’t miss Jules&Julie’s guide to be in the know…
Everything you need to know about Paris’ summer sales
What are the French sales?
Twice a year, stores decide to mark down their last collection. In early January, you’ll find the fall/winter’s discounted pieces, while you can purchase the spring/summer line at the end of June.
How long do they last?
The legal time of the sales period is fixed to six weeks from the day they start.
The summer sales will last from June 22 to August 2.
How do they work?
Each store is responsible for the markdowns they offer, which usually go from 20 to 70% off. They usually follow this scheme:
- First week of the sales: the “first markdown”, with discounts between 20 and 40% off.
- Second week of the sales: the “second markdown”, with up to 50% off.
- Third to sixth week of the sales: the “third markdown”, with over 50% off.
Be warned: the rule is that no article bought on sale can be replaced or exchanged.
Jules&Julie’s advice: look for a colour-code in store. Sometimes, they decide to associate a colour with a markdown to make your shopping experience easier!
- Be prepared: Know what you’re looking for and prepare your shopping trip accordingly. Don’t forget to not overload your handbag, and choose to shop light.
- Go scouting the day before: There is no shame in checking out if the dress you’re coveting will be on sale; feel free to ask the salesperson about whether it will be on sale or not. If you’re in luck, they might even hold it for you!
- Be aware that some items will never be on sale: The stores only discount their past collections. Even if you enter a shop during sales season, the brand’s basic pieces won’t likely get markdowns.